The BUSINESS of Media &
the strategies behind them
On-demand-services will disrupt the TV and video industry while consumers’ demand for TV and video consumption is continuously changing. Using our industry knowledge and a data-driven approach, we make sense of the media landscape disruption. We offer consulting and research services to broadcast networks and streaming services to be better equipped to deal with the many changes and uncertainties affecting their businesses.
SARAH-MIKAL
HEAD OF ANALYTICS AND STRATEGY
Sarah-Mikal covers the streaming and linear TV landscape, oversees analytics, and covers the intersection of business, technology, and media. She is currently leading insights around content discovery under product org for the HBM Max app. Previously, she was a Sr. Manager of Analytics overseeing Paid social, YouTube, and linear TV ratings for Viacom CBS, and reported on content & page performance for Paramount+ . She has experience in consumer acquisition and advertising buys.
BENJAMIN DALUSMA
HEAD OF PRODUCT
After getting his MBA from MIT, Benjamin went on to take a position as a consultant for Boston Consulting Group (BCG). Prior to that spent 7 years at The Nielsen Company as a senior analyst, where he advised major CPG manufacturers on sales, marketing strategy, and advertising execution. From a media standpoint, he worked on Nielsen’s digital ratings and advertising rating products. He covers the media and the video-games industry as well as oversees the strategy coverage.